Brand FAIL: Cheesecake Factory
Last night Chris and I trekked over to Macy’s to purchase our Road Trip Tux and Road Trip Dress. We’re 16 days away from leaving on our actual Wedding Road Trip and the list of things we need to accomplish before that date feels (almost) impossible. Like all good procrastinators, we decided to skip finalizing our road trip route in favor of grabbing a salad at the Cheesecake Factory.
Yes, a salad. Sigh.
With our wedding looming in the not-so-distant future, Chris and I are working toward becoming as lean and mean as possible. Problem is, I’ve only seemed to accomplish the latter, which leaves me stuck with the low-cal section of the menu. Which, by the way, has the worst name in the history of low-cal menus- WEIGHT MANAGEMENT SALADS.
I mean, really. Come on, Cheesecake Factory! This is all you could come up with during what I’m sure was a ten-hour meeting that included several non-weight management pasta dishes? Why not just call them, “Hey, I Know I’m a Fat Ass Salads” or “There’s No Way in Hell I’m Ordering This On a First Date Salads.”
Tags: bride wants to lose weight, oh yes they did, wedding weight loss
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Wow, yeah that’s bad. Couldn’t they have gone with something like “Lighter Options” or “Healthier Fare” or anything else, really?!
Wait, are you getting a different dress?
Deplorable!
This is a classic case of ‘old thinking’ - they’re not sure how to handle ‘new’ things like healthier food, lighter meal options, that they’ve stuck a title on it that best describes (in THEIR minds) what those options are. Completely and utterly uninspiring at all!
I concur….FAIL!
btw I think you should be wary of any food outlet with the word ‘factory’ in it’s name
I am from Australia but have sampled the “delights” of the Cheesecake Factory a couple of times on trips to the US, and there’s no need for me to ever go back!
I agree about the name, Andrew- in my hometown there’s something called “The Spaghetti Factory”. You can only imagine the harm that glue-like pasta causes to one’s intestines…
But Andrew, have you tried Outback Steakhouse? (I hope not) Where are you in Australia? We can visit you on our honeymoon, when we finally take one.
As for The Cheesecake Factory, we got one of their regulation salads (salmon, mixed greens, and asparagus) and it was surprisingly good. However, we only went there because it was late and we had just bought our road trip dress and suit. However, on our road trip we only plan to eat at locally owned businesses. http://weddingroadtrip.com/142/eat-local/